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local Cable

Fish in a smaller pond.

Local cable has brought the power of TV advertising to Main Street for over 20 years. It's a proven performer and tens-of-thousands of businesses in every state in the country have used it over the past two decades to promote and grow their businesses.

The ability to target local zones and neighborhoods allows local businesses to get in the game. And the game might be Monday Night Football on ESPN. The NBA Playoffs on TNT. Madmen, Pawn Stars, Colbert Report, Duck Dynasty, Spongebob, Real Housewives, Storage Wars and dozens of other popular shows and networks.

National advertisers also use local spot cable effectively to test new products and services in limited areas, support partner-retailers who carry their brands and products, and to heavy-up national campaigns in certain desirable zip codes.

The recommended minimum for a local cable TV campaign ranges from $10,000 in smaller and medium markets to $30,000-$50,000 or more in the largest markets for a 3-6 week campaign.